PRIVACY POLICY
Last Updated: January 8, 2026
This Privacy Policy (“Policy”) describes how Mindflix Media Inc., and its associated brand Dr. McKenzie (“Mindflix,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise processes personal information when individuals (“you,” “your,” “users”) visit our website, use our online courses, memberships, community, software, and other services we provide (collectively, the “Services”).
This Policy applies globally and is designed to comply with applicable privacy laws, including the California Consumer Privacy Act / CPRA, the privacy laws of Colorado, Connecticut, Utah, and Virginia, the EU/EEA General Data Protection Regulation (GDPR), UK GDPR, Swiss data protection laws, and Canada’s PIPEDA.
This Policy applies whenever you:
- Visit any Mindflix or Dr. McKenzie website
- Use Mindflix or Dr. McKenzie digital courses, memberships, workshops, and software
- Engage with our community platform (currently Bettermode)
- Interact with our emails, marketing campaigns, or ads
- Register for live or virtual events or complete forms or surveys
By using our Services, you agree to this Policy and our Terms of Service.
This Policy does not apply to employees or contractors.
We collect personal information:
- Directly from you,
- Automatically, and
- From third parties.
The data we collect depends on your interactions with our Services.
Account and Registration Information
When you create an account, subscribe, or purchase:
- Name
- Email address
- Country/region
- Password (encrypted)
- Communication preferences
Purchases Through Stripe
We collect:
- Name
- Email address
- Billing address
- Purchase history
Payment card information is processed exclusively by Stripe
Communications and Customer Support
Includes:
- Emails
- Contact forms
- Chat support
- Feedback
- Testimonials
Community Participation
Includes:
- Name
- Email
- Profile information
- Posts, comments, upvotes
Your content may be visible to other members.
Surveys, Forms, and Question Submissions
Parents may describe their child’s symptoms or behaviors
We do not collect identifying information about children (e.g., names, addresses).
Parents are explicitly instructed not to share identifying child data.
Events & Webinars
Includes:
- Registration details
- Attendance
- Questions submitted
- Recordings of events
AI-Based Tools
If you use our AI features, we may collect:
- Prompts and inputs
- Feedback
- Recommendations generated
- Interaction logs
We may use these to:
- Improve personalization
- Train models
- Enhance customer experience
We do not use AI to make automated decisions that produce legal or significant effects.
Using cookies, analytics, and tracking technologies, we collect:
Device & Browsing Information
- IP address
- Browser type
- Operating system
- Device identifiers
- Referring/exit URLs
- Pages viewed
- Time spent on the site
Analytics & Tracking Technologies
We use:
- Google Analytics
- Meta Pixel
- TikTok Pixel
- Local storage
- Session replay (where permitted)
These tools help us personalize content, measure engagement, and perform retargeting and lookalike audience generation.
We may receive data from:
- Stripe
- Bettermode
- Google Analytics
- Meta, Google, TikTok advertising
- Email service providers
- Social media platforms
We may upload hashed email addresses to platforms like Meta, TikTok, and Google to create custom audiences and lookalike audiences.
We use personal information to:
Provide and Improve Our Services
- Deliver content, courses, memberships
- Personalize recommendations
- Provide customer support
- Maintain accounts
- Process payments
Enhance Community and Social Features
- Display user-generated content
- Moderate community spaces
- Notify you about replies or mentions
Operate AI Tools and Personalization
- Generate personalized guidance
- Improve quality and performance of recommendations
- Train internal models
Analytics and Performance
- Conduct research
- Improve site performance
- Develop new features
- Understand usage patterns
Marketing and Advertising
- Send newsletters and promotions
- Retarget website visitors
- Build lookalike audiences
- Optimize marketing campaigns
Security and Legal Compliance
- Prevent fraud
- Secure our Services
- Comply with laws and legal requests
Business Operations
- Accounting and audits
- Strategic planning
- Mergers, acquisitions, or reorganizations
Service Providers
Including:
- Stripe
- Bettermode
- Google Analytics
- Hosting and cloud providers
- Customer support tools
- AI processing providers
Marketing and Advertising Partners
For:
- Retargeting
- Lookalike audiences
- Matching customer lists (hashed)
Community Visibility
User content is visible to:
- Other members
- Moderators
- Administrators
Legal, Safety, and Compliance
We may share data:
- To comply with subpoenas, court orders, or laws
- With law enforcement
- To protect rights, safety, or property
Business Transfers
In case of:
- Merger
- Acquisition
- Financing
- Reorganization
We use:
- Essential cookies
- Analytics cookies
- Advertising cookies
- Pixels for retargeting
- Local storage objects
You can manage preferences with:
- Browser settings
- Platform-specific opt-outs
We do not knowingly collect personal information about children under 16.
We explicitly instruct parents not to share:
- Child names
- Child's addresses or school information
- Identifying details
If we discover such information, we will delete it.
You may:
- Update account information
- Opt out of marketing emails
- Adjust cookie settings
- Disable advertising identifiers
- Opt out of retargeting
- Submit a privacy request (jurisdiction-specific rights below)
We implement reasonable safeguards to protect personal information.
However, no system is completely secure.
We retain personal information only as long as necessary for:
- Service delivery
- Legal compliance
- Resolving disputes
- Protecting rights
Retention varies by data type.
We may update this Policy.
We will revise the “Last Updated” date and notify you if updates materially change our practices.
This section applies to California residents and supplements the rest of the Policy.
A. Categories of Personal Information Collected
We may collect:
- Identifiers (e.g., name, email, IP address)
- Customer Records (billing address, purchase history)
- Commercial Information
- Internet/Network Activity
- Geolocation
- Audio/Visual Information (event recordings)
- Inferences (preferences, behavior patterns)
- Sensitive Personal Information (limited to payment-related data handled by Stripe)
We do not collect or use sensitive personal information beyond what is permitted by CPRA regulations.
B. Categories of Sources
We collect data from:
- Users
- Stripe
- Bettermode
- Analytics providers
- Advertising platforms
- Public sources
C. Business or Commercial Purposes
We use personal information for:
- Providing services
- Personalization
- Custom audiences and advertising
- Analytics
- Legal compliance
- Business operations
D. Disclosures for a Business Purpose
We may disclose personal information to:
- Service providers
- Payment processors
- Hosting providers
- Advertising partners
- Analytics providers
- Legal authorities
E. “Sale” and “Sharing” of Personal Information
Under the CCPA:
- “Sale” includes disclosing personal information for monetary or other value.
- “Sharing” includes disclosing personal information to third parties for cross-context behavioral advertising.
Mindflix may share personal information (e.g., IP address, device data) via:
- Meta Pixel
- TikTok Pixel
- Google Ads
We do not sell personal information for money.
We do not knowingly sell/share personal information of minors under 16.
F. Your California Privacy Rights
You may have the right to:
1. Right to Know / Access
Request:
- Categories of information collected
- Specific pieces of information collected
- Categories of sources
- Categories of third parties receiving the data
- Business purposes for collection
2. Right to Delete
Request deletion of personal information, subject to legal exceptions.
3. Right to Correct
Request correction of inaccurate personal information.
4. Right to Opt Out of Sale/Sharing
You may opt out via:
- Browser settings (including GPC – Global Privacy Control)
- Emailing us
5. Right to Non-Discrimination
We will not discriminate against you for exercising your privacy rights.
G. Submitting a CCPA Request
You may submit a request by:
- Email: support@askdrmckenzie.com
We may require identity verification.
Authorized agents may act on your behalf with proper authorization.
This section applies to residents of these states.
You may have rights to:
- Confirm whether we process your personal data
- Access your personal data
- Delete personal data
- Correct inaccuracies
- Opt out of targeted advertising
- Opt out of profiling with significant effects
To exercise rights:
- Email: support@askdrmckenzie.com
A. Legal Bases for Processing
We process personal information using one or more of the following:
- Contract Performance
- Legitimate Interests (e.g., product improvement, marketing)
- Consent
- Legal Obligations
B. GDPR Rights
You have the right to:
- Access your data
- Correct inaccurate data
- Withdraw consent
- Request deletion
- Restrict processing
- Object to processing based on legitimate interests
- Object to direct marketing
You may submit a request by:
- Email: support@askdrmckenzie.com
C. International Transfers
We are based in Canada and may transfer data to:
- Canada
- The United States
- Other jurisdictions where service providers operate
Mindflix Media Inc. 2-157 Harwood Ave N, Suite 400, Ajax, ON, L1Z 0B6
Email: support@askdrmckenzie.com